Today we met early for a lecture from the exports director of Capel, the main producer of Pisco in Chile. Pisco is a 40% spirit made from distilled white grape juice and is very popular in Chile, especially with Coca Cola (a Piscola). The export director explained the techniques they are using to increase their exports to other countries including a potential deal with Costco. In addition to straight Pisco, the Capel line included and oaked Pisco as well as pre-mixed cocktails.
After the Pisco presentation we headed to The Annual
Wines of Chile Awards. There a panel of some of the most influential wine business people discussed Chile's current wine industry, where it is heading, and how it can become even greater. Many interesting suggestions were made about improving the way Chilean wine is perceived as it is now mainly known for "value wines" despite the amazing quality.We then went to a lecture at Vinnova about how they aim to enhance and improve Chile's industry. Their website can be seen here at www.vinnova.cl/EN.
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